Ayuda en Acción, a Spanish NGO, asked us to renew their 2014 annual report to produce a brand new editorial project that should be catchy and clear, spreading all the information about the organization and its activity during the last year.
Our purpose was to describe information and data in a very simple way, using as main concept based on the ancestral vision of the sun as the origin of a new life. The orange color is the mail corporate nuance of Ayuda en Acción, so we developed a warm color palette according to their brand and the concept.
The entire project is divide into three parts:
a printed booklet, a digital web adaptation of the information
and a motion graphic.
Client: Ayuda en Acción — www.ayudaenaccion.org;
Design: relajaelcoco — www.relajaelcoco.com;
Animation: Rafa Galeano — www.rafagaleano.com;
Music: Pedro Perles — www.pedroperlestudio.com.
Date & Country:
September 2015 - Spain
1. ANNUAL REPORT
3. MOTION GRAPHIC