Campari Switzerland asked us to design its 2017 Product Bible,
an internal publication which showcases the market relevance of Campari’s
brands within Switzerland.
We got inspired from the amazing work of Fortunato Depero, the 30’s Italian futurist artist who created stunning graphics for that brand, defining a visual language based on that tradition but shaped in a totally contemporary way.
The result consists of a digital and printed publication in which all
the brands of Campari Group have been displayed in a very clean way
to allow a quick and easy consultation.
The color palette, blue, red and gold, its very simple and it’s been defined
starting from the colors of the Campari bottle itself to preserve
the corporate purpose of the publication.
Client: Campari Switzerland — www.campari-schweiz.ch/de
and UV print
Date & Country:
March 2017 - Switzerland
#catalogue #editorial #layout #icon
The icon system spreads over three levels:
1. the main icon of each alcohol category;
2. historical icons for the initial abstract of every brand;
3. Icons used to enrich infographic production processes.
The work of synthesis is based on the positive and negative spaces
that shapes create intersecting themselves.