Thanks to Brands & Roses, we should realize the look book 2012
for Tissot, the Swiss brand of watches.
The idea was to create a powerful and elegant publication to improve
the present the new collection of clocks an reach as many media as possible.
We decided to realize an hardcover publication, with a white dry embossed
cover illustrating the internal mechanism of a clock. So showing up
an hidden element to outline the amazing beauty of the product.
For the inside pages we developed a clean a minimal layout using
double-page composition with technical descriptions on the left side
and the clock picture on the right.
White spaces are the most important element to create
an impactful and clean structure.
Each watch has a different type treatment to emphasis its main characteristic.
Size: 17x24 cm
Dry embossed Hardcover, 80 pages
Date & Country:
2012 - Spain
#editorial #corporate #book #lookbook #branding