Thanks to Brands & Roses, we should realize the look book 2012 for Tissot,
the Swiss brand of watches.
The idea was to create a powerful and elegant publication to improve the present the new collection of clocks an reach as many media as possible.
We decided to realize an hardcover publication, with a white dry embossed cover illustrating the internal mechanism of a clock. So showing up an hidden element to outline the amazing beauty of the product.
For the inside pages we developed a clean a minimal layout using double-page composition with technical descriptions on the left side and the clock picture
on the right.
White spaces are the most important element to create an impactful
and clean structure.
Each watch has a different type treatment to emphasis its main characteristic.
Size: 17x24 cm
Dry embossed Hardcover, 80 pages
Date & Country:
2012 - Spain
editorial #corporate #book #lookbook #branding