TRAMO
One of the most sustainable restaurant projects in Europe.
Visual Branding: Relajaelcoco
Interior Design: Andreu Carulla
Architects: SelgasCano
Verbal: Álvaro Matías
Direction: Felipe Turell
Client: Proyectos Conscientes
The Need
TRAMO is part of the Proyectos Conscientes family and, true to their ethos, has opened a new venue wholly committed to sustainability—even in the tiniest details. Their in-house approach puts design and concept front and center, uniting architects, furniture designers, branding experts (that’s us), sustainability specialists, and even a chef in the creative process—all under a single, visionary creative direction that prizes great design.
The Proposal
At its core, the brand is built on one belief: sustainability is not a destination but a journey. What truly matters is the care we take along the way—building it brick by brick, one step at a time, piece by piece. This philosophy shaped a modular visual language that runs through every aspect of the project: the visual identity, the furnishings, and the very architecture of the space. Every detail, every decision, is a conscious expression of that idea.
The Impact
Based on an in-depth study of the cultural mindset MO seeks to resonate with, we have created an identity whose aesthetic is bold and uncompromising. An attitude that defines a special path in the race toward sustainability.